Hi, I’m Anna
I’m a Digital Strategist that creates performance-driven digital assets
I love getting deep in the data to find opportunities for growth and better customer experiences while getting more out of the tools and people that do the job.
Always one to grab the mic, I don’t mind a bit of pitching and presenting too.
Work
Ogilvy
Ford
Jetstar
Qantas
AIA
Yum
Telstra
Huawei
Tesco
Tiger Woods
RMIT
Scottish Government
About
WTF is digital strategy?
It’s an optimisation plan for your digital presence. It maps where you are now to where you want to be and defines the people, tech and processes you need to get there.
Why it’s good
Best pals with your business plan, your digital strategy makes long and short term changes to the way you produce digital assets and brings together relevant resources to complete the task.
Where I come in
Together we’ll build a strategic vision based on data, business goals and customer opportunities. I’ll present ideas and get teams on board before managing the resources to get it done.
Skills
Leadership (6yrs)
Digital strategy (9yrs)
Change management (12yrs)
Copy and content strategy (16yrs)
Services
Strategy
Using insights and original research, I'll build a strategy that sets the direction of what needs to be done to make meaningful change. Our first outcome will be a shared vision that puts the strategy into action.
Vision
To get to where you want to be, you'll need some creativity. I'll lead brainstorming, ideation and briefing sessions that'll get the strategic vision into production.
People
A digital strategist builds a team with the right skills and influence to get the job done. Tap into my on, and offshore network or hire me to restructure your existing team.
+61 431 276 493
Melbourne
