Telstra
Australia’s largest Telco draws over AU$26B annual revenue. Here I built and lead a creative team to the strategic execution of digital content. We created apps and websites to serve the 260 million annual digital transactions.
Highlights:
• Grew the team from two writers to eight copy, design and video production specialists with creative, data and technical backgrounds
• Increased advertising click-through-rate by 35-1000%
• Implemented an agile process to increase production speed
• Introduced a chargeback system that recouped 60-70% of operating costs