Yum

Yum is the operator of Taco Bell, KFC and Pizza Hut. I managed teams that monitored social media during US night time hours to identify a PR crisis as it developed.

My team was the first to inform global PR teams about the the Pizza Hut Israel crisis which allowed them to assemble and respond within 12 hours.

I also set up 24 hour, global account coverage for Yum using Filipino teams. This outsourcing reduced agency staffing costs by 50%